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PC G*mer Link: President of Xbox asked about the closure of Hi-Fi Rush developer Tango Gameworks, spends close to a minute saying almost nothing

@ 4:00 is the question

>Then Bond is asked about Tango Gameworks, and fires back an answer that seems both off-the-cuff and completely deflective.

>"One of the things I really love about the games industry is it's a creative artform, and it means that the situation—and what success [means] for each game and studio is also really unique," Bond begins. "There's no 'one-size fits all' to it for us. And so we look at each studio, each game team, and we look at a whole variety of factors when we're faced with making decisions and trade-offs like that."

>Bond adds: "But it all comes back to our long-term commitment to the games we create, the devices we build, the services—and ensuring that we're setting ourselves up to be able to deliver on those promises." That's it, next question. No elaboration.

:#marseynothingburger:

It's painful watching the video. It's 17 minutes of spitting out buzzwords fed to her by her team. There's nothing of substance or iota of care about gaming. She's clueless about the industry she makes executive decisions on, the livelihoods of thousands and the passions of millions. I had no idea of her background and the caricatures are true - she really is a Harvard MBA.

Edit: I watched the video again. If you pay attention really closely, she's just whispering under her breath the words “shareholder value” for 17 minutes.

I wonder does she talk in this way in all parts of life, because conversation with her would be impossible.

Imagine being her husband and asking her "How was your day, honey?" and then just getting bombarded with buzzwords and corp-speak that says absolutely nothing, let alone answer the question.

Bonnie Ross vibes (who?? )

its this everyone of these guys from Xbox are MBA drones on $500k or more none of them are g*mers, none of them have ever picked up a controller, all of them have a placeholder Xbox g*mer account with token acheivements etc. yusuf mehdi, mr. tv tv tv tv - they're all the same.... slick slimy advertising buttholes and this is why xbox is always going to be #3 i think at least nintendo and to some extent, playstation has some dedicated folks at the reins... ie. mark cerny seems to be a great h/w person and theres people like Kaz Yamauchi.... truly... savants and yet if you look at other MS alumni like Panos Panay, I'm not sure its better if you throw it to them... was it different with peter moore j. allard behind the wheel? well yeah. the current staff going back to mattrick makes me not want to spend money on xbox

She's the president? lol. Xbox is fricked

McKinsey word salad

some good fighting among redditeurs

They really have no idea what they're doing

If only they had experts like the ones in reddit, theyd be successful.

If only they had more white knights like you to guard them

I'm not claiming to be an expert, but when a studio releases Hi-Fi Rush, it receives insane reviews, great sales, and GOTY nominations/awards, is praised by the publisher, then is immediately shut down, then the publisher comes out and says "we need smaller games that win awards"... I mean yes like I said I'm no expert BUT COME THE FRICK ON. They clearly have no idea what they're doing. I'm no expert but I know that Nintendo doesn't just fire a bunch of people after their game sells like crazy, and that company has been making games WAY longer than Microsoft. It doesn't take an expert to see that Microsoft has no idea how to manage game publishing.

Did it have great sales tho? It's not like it was an indie game that cost nothing to make and it was only sold at $30.

It's hard to find hard numbers on it because it's digital only but according to the wiki it has had over 3,000,000 players between both sales and Game Pass and it's now releasing on Playstation and Switch. I'd say it's been a financial success.

I seriously doubt it had “great sales”. It probably had the opposite of that for Microsoft to shut them down. I seriously doubt Microsoft were like “this studio is making us truck load of money let's close them”. Great user and critic reviews isn't going to save a studio at the end of the day if no one bought the game. And this is not the first game that underpowered from them. Ghostwyre Tokyo failed financially too and that was marketed by Sony and launched on Ps5/PC.

Over 3,000,000 players across sales and Game Pass. And even if sales were low that falls on the publisher for not advertising the game correctly. When all the critics and fans say the game is a 10/10 then the developers did their job flawlessly. Microsoft should've advertised it more if sales were down.

3m players doesn't tell us much. I am making this up but let's say 90% of them have played the game for 1 hour on gamepass. Then that fails in generating gamepass engagement and low sales and you have a game that just underperforms. We don't know the revenue, costs and profit of the game. Microsoft does know that. There is no world in which the game makes them truckload of money and they shut it down. You guys yourself said it - they care all about the bottom line. Advertising the game heavily costs money. Which you then need to make up through hopefully higher sales and end up being ahead. I suspect Microsoft didn't think it's worth doing it. Some games are more niche and inevitably have lower sales. Hi fi rush is likely one of them. We have seen this time and time again with great games undeperofmring financially. Nothing new here. This was the case with HI Fi rush and their previous game - ghostwire Tokyo which was promoted by Sony.

goes on and on :marseylongpost: